Thursday, June 4, 2009

Car Choice Reflects Presidential Vote

As we await the results of the biggest US Presidential Election we have ever seen, I have found an interesting article on how car choice reflects how Americans vote.Kelley Blue Book Market Research surveyed almost 12,000 US car owners and how they planned to vote in the election. They found that owners of larger trucks and traditional luxury cars are more likely to vote for John McCain, while owners of hybrids and station wagons are more likely to vote for Barack Obama.Backers of Arizona senator McCain typically own American brands – GMC (61%), Chevrolet (60%), Buick and Dodge (58%). McCain voters are also more likely to drive luxury brands like Lexus and BMW.Barack Obama followers prefer imported vehicles, with the most popular being the Mini with 70%, Subaru (61%) and Saab (59%).McCain supporters are most likely to drive full size trucks and SUVs, while Obama voters drive station wagons, hatchbacks and hybrids.

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