The subsidiary of BMW the producer of high quality BMW 530 parts in Thailand is hoping to expand its BMW Premium Selection which is an approved used car programme intended to cover all BMW authorized dealers nationwide by 2009. The said programme is expected to increase sales of new cars and at the same time improve the brand’s image.Krisda Utamote, the General Manager for Sales and in charge of the programme said that the BMW Premium Selection is being offered at all certified dealerships in Bangkok however not in the province where there is a small used car market.The BMW Premium Selection programme is very important since it boost the resale prices of BMW cars and lowers down the leasing rate for new cars. And to cover more areas, BMW Thailand plans of launching the said programme at one or two of their dealers in the provinces next year but they have not decided yet which dealers to choo
No comments:
Post a Comment