
Of course everybody knows that BMW designs the best cars, from the svelte look of the BMW 1 Series, down to the top of the line BMW 2500 parts.But could BMW design a Boeing 787 jet’s interiors?The answer is yes.Last fall, Boeing Business Jets (BBJ) approached BMW Group DesignworksUSA, a unit of the German car giant, and asked it to reportedly create "a conceptual 787 aircraft interior for a fictitious, affluent, Russian client in his mid-thirties."Of course DesignworksUSA rose to the challenge, coming up with an interior design that immediately reminds one of James Bond."We studied the young, Russian billionaire clientele that would be the potential buying group of this aircraft," explained the firm's marketing manager, Jackie Jones, in an e-mail. "By immersing ourselves in information regarding their lives, we were able to develop scenarios describing 'a day in the life of'...
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